There are a few valuable lessons I learned from my father. One of them is to call things as they are. It's easier to solve problems that way. We cannot sugarcoat words just to please people because that deprives us of a clearer view of how things are. And that usually blurs the process of investigation and analysis.
So you call a pirate an opportunist, a wheeler-dealer a manipulator and a bitch a BITCH. Because that's what they are.